Company culture is important because it impacts your organization. It can inspire employees to reach new levels of success, or it can dissuade them from trying. It can create a sense of community among employees, or it can alienate them.
Our wellness programs support culture and care; however, we don’t create or build cultures, we support and influence. Wellness isn’t one-size-fits-all, and companies have culture long before we arrive. We incorporate wellness into existing cultures to reduce health risks—while also bringing the fun.
When it comes to your wellness program, it’s important to consider your audience (you know them best). Will your employees be proud of the program? Will they want to participate? Will they enjoy it? Here’s how to ensure your wellness program resonates with your audience:
CULTIVATE YOUR CULTURE
It starts here. Define both company and wellness program goals: What do you stand for? What do you want the program to accomplish? Communicate this to your employees and support feedback—it fosters a sense of collaboration. If company departments are rigid and employees don’t mingle, find ways to bridge those gaps.
INCENTIVIZE TO BUILD EXCITEMENT
Rewards and incentives motivate employees to participate in wellness programs, which drives engagement. They also improve morale, inspire intrinsic motivation, and create long-lasting healthy habits for improved health outcomes. Consider hosting a raffle or prize drawing, or upping your current incentive.
BRING OUT THEIR INNER CHILD
Aspects of health and wellness are serious—but your wellness program shouldn’t be all work and no play. Challenges and gamification engage employees in friendly competition, allowing them to relax and have fun. And company social hours can go from boring to the talk of the water cooler when hosted at a bowling alley or ice skating rink.
SIMPLIFY PROGRAM COMPONENTS
Over complicating your wellness program requirements or creating point totals that defy mathematical logic mean one thing: more work for your employees—when they’re already at work. There’s no need to make program completion some quest for a wellness grail. Simplify.
Follow these tips if you want to reduce the health risks of your employees and increase their morale. They’ll thank you for it.