Over the years, mobile technology has changed the game with regards to how people interact with each other, their favorite brands, and even their own well-being. What began as a new, convenient communication channel has quickly evolved over the years into something much more, providing us with a ridiculous amount of connectivity and power.
No matter where you are or what you’re doing, if you take a quick look around, chances are you’ll see at least one person with their head bowed down staring at their smartphone.
As more and more people go mobile, employers can no longer rely solely on traditional methods to successfully drive wellness program engagement and behavior change.
Since mobile technology has become such an integral part of everyday life, it presents one of the biggest opportunities to help members track, manage, and improve their health. It also provides unprecedented opportunities to guide members through the wellness program so they can complete their required actions and get on their way toward making healthier choices.
One of the best ways to achieve this is by sending text messages or push notifications directly from your wellness app. If your wellness provider offers this type of communication, it’s important to make sure they’re going about it the right way.
With that in mind, here are a few guidelines to remember as you use mobile technology to connect with your program members.
Don’t Overdo It
Most people have a love/hate relationship with their smartphones. On the one hand, mobile technology offers unparalleled convenience, allowing people to connect with friends and family, shop online, check the headlines, and nearly everything in between.
On the other hand, all those alerts, notifications, rings, pings, and dings can drive anyone up the wall. When sending out texts and/or push notifications, it’s important to remember not to overdo it. Otherwise, your members will get annoyed and opt out of future communications.
When it comes to texts and push notifications, good timing is essential. Sending messages too early in the morning or too late in the evening is a great way to get ignored and have your messages blocked.
That may seem obvious, but just keep that in mind as you communicate to employees in different time zones. That message you send first thing in the morning on the East Coast may actually hit members on the West Coast before their morning alarms even go off.
Keep it Short
Attention spans just aren’t what they used to be. According to a 2015 study conducted by Microsoft, the average attention span has decreased from 12 seconds in 2000 to eight seconds in 2015. That means you don’t have that much time to get your point across.
So, leave out the long-drawn-out paragraphs and get right to the point with punchy, informative content that drives action.
When mobile messages are implemented correctly, you can help nudge members to take steps that build on each other to help move them through the wellness program.
With careful planning or automation, you can set up appointment reminders for people who signed up for an on-site biometric screening, or remind them to track progress in a challenge that they are participating in. Before you send your messages, be sure that there is some sort of suggested action for the member to take.
Mobile technology allows you to communicate with members at just the right time, in the right place, with messages that grab attention and help to kick-start a cycle of engagement and activity within the wellness app.
Just be sure that you stick to the guidelines listed here so you can tap into the power of mobile technology without overstepping your boundaries.