May is Global Employee Health and Fitness Month (GEHFM), an international observance of workplace health and fitness. What better way to celebrate than by creating a viral workplace wellness challenge?
Well, it’s easier said than done. Going viral is a phenomenon, creating overnight celebrities of unassuming Wookiee mask-wearing moms. And the characteristics of a viral challenge are just as inexplicable.
Two bored high schoolers inadvertently created the Running Man Challenge after their unique dance moves were copied by two University of Maryland basketball players. A pro golfer dumped a bucket of ice water on his head and linked his donation to ALS, spawning the 2014 ALS Ice Bucket Challenge that raised over $220 million for ALS research.
While there’s no guarantee that your workplace wellness challenge will go viral across the internet, these tips can help increase challenge engagement—and potentially help it go viral throughout your organization.
Tips for GOING VIRAL
Don’t mimic what’s already been done. Use existing viral challenges as inspiration, then brainstorm with others to find a relevant, unique idea that will enlighten and resonate with your audience.
Have a Purpose
Your challenge should relate to wellness somehow—whether it’s getting your audience active for GEHFM, raising health awareness, or raising donations for a wellness-related cause. As the ALS Ice Bucket Challenge proved, a worthy cause can inspire participation.
Results of a study show positive content is more viral than negative. You want your audience to feel something positive and be inspired to share your challenge video—so keep that in mind when planning.
Make it Accessible
If your challenge can only be attempted or completed by a select few—because of difficulty or the need for obscure or expensive props—it obviously loses its ability to go viral, as people can’t participate. Make it safe and easily accessible to open it up to a larger potential audience.
Keep It Short
The longer your video, the more viewers you’ll lose. Research shows that engagement for videos is steady up to two minutes, then steadily drops off. Short and sweet is best.