Should Employers Be Shifting Communications for Millennials?


Guest blog from AJ Simon, SVP, Product & Innovation, Viverae   

The generation known as Millennials—those born between 1980 and 2000—has become notorious in recent years for being lazy and entitled. Whether these labels are founded or not, it’s employers who are being told they need to change, not Millennials.

The internet is filled with countless employer-targeted articles touting strategies to better communicate and connect with a Millennial workforce, which begs the question: Should employers be catering communications to this generation?

It can be argued that accommodating Millennials and their different communications needs simply feeds their entitlement. But the concept of shifting communications to accommodate Millennials is much more than just an Employer vs. Millennial Employee power play. It’s beneficial to companies in the long run.

Power in Numbers

Millennials happen to be the largest generation in U.S. history—yes, bigger than the Baby Boom. By 2020, they will form 50 percent of the global workforce. Shifting communications to attract, engage, and retain Millennials is just good business practice—unless you want your pool of qualified applicants to continuously dwindle and your Millennial employees jumping ship.   

Shaping Workplace Cultures

Companies can—and should—learn from this generation. Millennials have grown up in a different time, giving them a different set of priorities and expectations. Millennials value things like workplace flexibility, wellness and fulfillment. If your company is strictly 9 to 5, consider being more flexible so employees can participate in workout classes or work from home. Their connectivity ensures they will meet deadlines, and you may gain an increase in job satisfaction and productivity. By infusing communications with a sense of purpose, younger employees are able to envision their future at the company.

Digital Revolution

Millennials are extremely driven and innovative, and they grew up with cell phones, computers, and social media as their norm. They are reshaping the economy with their technology usage and driving the way we buy and sell. By constantly consuming new channels, they’re creating a new larger digital ecosystem beyond the traditional web browser. Plus, the insight and expertise that this tech-savvy generation offers—and will continue to offer in the future—will be vital to ensuring businesses stay current and engaging. Millennials are leading the digital future.

Change can be difficult for any company—but not being open to change can be detrimental. As technology and workplace cultures continue to evolve, employers who are willing to adapt by shifting communications to accommodate Millennials will likely reap the benefits. Those who are too rigid to rethink communication strategies will likely be left behind.

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